Smarter marketing starts with Customer.io 

The next generation of marketing is here, built for momentum. Today’s marketers are multifaceted pros: equal parts creative and analytical, nimble and strategic, data-driven and outcome-focused. They’re fueled by insights, powered by technology, and empowered by AI to engage customers with greater precision and purpose than ever before.

And they expect their tools to match their speed and sophistication, and to flex and move with them.

At Customer.io, we’re building for these marketers – growth leaders who think fast, move smart, and never stop optimizing. We believe that AI will make this new generation of marketers unstoppable. That’s why our platform is evolving with them: delivering features and functionalities that help them work faster, design better, and prove their impact more clearly than ever.

Today, we’re introducing a wave of AI-powered capabilities and product enhancements that signal a new era of smarter marketing.

AI is reshaping how marketers operate and communicate, and the most forward-thinking of them, aka “smarter marketers,” are leading the way. We believe that these are marketers who own their data. They treat AI as a creative partner, enhancing ideation, sharpening output, and helping them stay in creative flow. They move effortlessly across their marketing channels using tools that align with their workflows, not the other way around. They measure what matters and improve with intention because great marketing deserves clear, compelling proof of impact.

This is the future we’re helping marketers build: one where creativity, speed, and insight coexist in every campaign and where AI is layered not just as a feature, but as a true partner.

In pursuit of smarter marketing, we’re excited to announce our new data-driven segment builder.

Built on the latest LLM technology, this new feature transforms how you create audience segments. Simply describe your segment in natural language or explore intelligent suggestions. Then, refine and iterate conditions until your target audience is dialed in, shortening the path from idea to action.

Whether you’re brainstorming new targeting strategies or fine-tuning segments on the fly, our segment builder works the way you think: naturally, flexibly, and fast. And, with included real-time segment insights, you can analyze audience trends and identify overlooked areas of opportunity while building.

However, segmentation is just the beginning. We’re layering AI across Customer.io to make your workflow smarter and more intuitive.

Available now or already in early access:

• In-app message suggestions: Craft in-app messages quickly with AI-prompted templates, giving you various starting points for your next customer touch point.
• Email content analysis: AI-driven recommendations that optimize messaging and enhance clarity while preserving your authentic brand voice.
• Send time optimization: Deliver your messages at the specific time of day when each customer is most likely to engage or convert.

These features reflect our belief that AI should work for you and on your terms. You can read more about our AI philosophy here.

Smarter marketing can’t exist without smarter data. As such, we’ve made some transformative changes to how our platform interacts with your data, unlocking more campaign capabilities and embracing more reporting transparency.

We’ve merged Data Pipelines into our core platform for a refreshed, unified data experience. Manage CRMs like Salesforce and Attio, warehouses like Snowflake and BigQuery, and tools like Amplitude and Mixpanel—all in one place. This streamlined UI powers a connected customer data infrastructure that fuels our AI-first roadmap.

Smarter marketing is iterative. And now, testing is more seamless and effective across every channel:

• A/B test across all message types: Test email newsletters, SMS, and push messages, and let our system detect and deploy the best version automatically.
• Anonymous in-app messaging: Anonymous visitor? No problem! Engage unidentified visitors with surveys, banners, or CTAs that prompt them to take the next step.
• Human-click metrics: Our new metrics exclude bots and machine interactions, so you see how real people engage with your content. Learn why that matters here.

Finally, smarter marketing demands the best creative. There shouldn’t be a trade-off between speed, quality, and creativity. Our new Design Studio content editor helps you build beautiful, on-brand emails at scale, minus the complexity. Design Studio combines intuitive visual tools with developer features, giving your team everything needed to build high-quality and accessible emails.

Take a look:

• Visual-first email editing: Design stunning, responsive, and accessibility-first emails with drag-and-drop ease.
• Developer collaboration tools: Blend visual workflows with code when needed—no silos, just smooth teamwork.
• On-brand, at scale: Templates and shared components keep your messaging consistent and impactful across teams.
• Stay compliant: Easily evaluate your emails for accessibility issues and best practices.

With Design Studio, individuals and teams can move faster from concept to send, all while staying on brand. This is rolling out now, and if you would like to request access, email product@customer.io.

The future of marketing is already unfolding. It’s powered by AI, driven by outcomes, and built on tools that move at the speed of human creativity. Smarter marketers are blending acceleration, strategy, and sophistication. They’re outcome-focused, AI-empowered, and customer-centric.

Those are the marketers we are building for. Are you one of them?