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Customer data 

Learn how to integrate and utilize first-party data for personalization and growth.

AutomationCustomer dataCompany
What is data activation?
Integrations

What is data activation? How to turn intel into insight

Are you sitting on a mountain of customer data but struggling to make it work for you? Enter data activation—the key to transforming raw data into actionable insights that drive real-time, personalized customer experiences.

Matt Johnson
Matt Johnson
Sr. Product Marketing Manager
Create your own Spotify Wrapped campaign 
Personalization

How to create your own Spotify Wrapped campaign 

Molly Murphy
Molly Murphy
Sr. Product Marketing Manager
Product recommendations with Customer.io
Personalization

Tailor product recommendations for every industry

Jess Cvija
Jess Cvija
Customer Success Manager
Activate your CRM
Integrations

Activate your CRM: Power personalized messaging with Salesforce data

Cameron HayGlass
Cameron HayGlass
Sr. Product Manager
Black Friday campaigns with Shopify
Integrations

How to create Black Friday campaigns with Shopify and Customer.io

Jess Cvija
Jess Cvija
Customer Success Manager
Use cases for custom objects
Personalization

10 incredibly powerful marketing use cases for custom objects

Matt Johnson
Matt Johnson
Sr. Product Marketing Manager
10 Salesforce use cases
Integrations
Guide

10 Salesforce use cases for personalized messaging

Customer.io team
Customer.io team
First-party data era
Privacy and security

We're (still) in the first-party data era

Matt Johnson
Matt Johnson
Sr. Product Marketing Manager
Advertising without cookies
Privacy and security

Advertising without cookies: What you need to know

Matt Johnson
Matt Johnson
Sr. Product Marketing Manager
Guide to HIPAA-compliant customer engagement
Privacy and security
Guide

Guide to HIPAA-compliant customer engagement

Customer.io team
Customer.io team
Email personalization gone wrong
Personalization

Email personalization gone wrong (and how to fix it)

Molly Murphy
Molly Murphy
Sr. Product Marketing Manager
Developer’s guide to custom objects
Personalization

The developer’s guide to custom objects

Matt Johnson
Matt Johnson
Sr. Product Marketing Manager
What is a customer data platform (CDP)? Your complete guide
Integrations

What is a customer data platform (CDP)? Your complete guide

Molly Murphy
Molly Murphy
Sr. Product Marketing Manager
The marketer’s guide to custom objects
Personalization

The marketer’s guide to custom objects

Matt Johnson
Matt Johnson
Sr. Product Marketing Manager
An introduction to the Liquid template language
Personalization

An introduction to the Liquid template language

Michael McDonnell
Michael McDonnell
Tier II Technical Support Engineer
Your guide to intermediate and advanced Liquid
Personalization
Guide

Your guide to intermediate and advanced Liquid

Alexandra Hubley
Alexandra Hubley
Sr. Content Marketing Manager
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