
Bots are skewing your email metrics: Here’s what matters now
With bots, privacy tools, and pre-fetching distorting opens and clicks, it’s time to rethink traditional metrics and focus on what truly matters.

Naomi West
Sr. Product Marketing Manager
Explore marketing automation strategies to engage customers through email, push, in-app, and SMS.
With bots, privacy tools, and pre-fetching distorting opens and clicks, it’s time to rethink traditional metrics and focus on what truly matters.