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Automation

Explore marketing automation strategies to engage customers through email, push, in-app, and SMS.

Automation Customer data Company

Onboarding Experimentation: Test your way to better engagement

Lifecycle marketing

Onboarding Experimentation: Test your way to better engagement

Your onboarding process is the first real test of your product’s ability to deliver value.

Shakuri Oguhebe

Shakuri Oguhebe

Events Marketing Specialist

Road to Expansion: Unfamiliar lands. Familiar techniques.

Lifecycle marketing

Road to Expansion: Unfamiliar lands. Familiar techniques.

Shakuri Oguhebe

Shakuri Oguhebe

Events Marketing Specialist

The Unsubscribe Era: Adding color to unsubscribe

Lifecycle marketing

The Unsubscribe Era: Adding color to unsubscribe

Mike Auldredge

Mike Auldredge

Deliverability Services Manager

Bots are skewing your email metrics

Lifecycle marketing

Bots are skewing your email metrics: Here’s what matters now

Naomi West

Naomi West

Sr. Product Marketing Manager

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Email

Combating automated interactions in email marketing analytics

Lifecycle marketing

Combating automated interactions in email marketing analytics

Matthew Newhook

Matthew Newhook

Chief Technology Officer

Microsoft joins Google and Yahoo in raising the bar for email senders

Microsoft joins Google and Yahoo in raising the bar for email senders

Mike Auldredge

Mike Auldredge

Deliverability Services Manager

3 growth hacks with ikaros, a Customer.io partner agency

Product-led growth

Three high-impact growth experiments you can launch in days (not weeks)

Sebastian Markart

Sebastian Markart

Partner

Marketo Migration Guide

Migrating from Marketo  to Customer.io

Customer.io team

Customer.io team

Legends of Lifecycle: Playing the long game

Lifecycle marketing

Legends of Lifecycle: Playing the long game

Murray Lee

Murray Lee

Lifecycle Expert

What's new at Customer.io March 2025

What's new at Customer.io (March 2025)

Nancy Baron

Nancy Baron

Sr. Customer Success Manager

The state of lifecycle marketing report

Lifecycle marketing

The state of lifecycle marketing

Alexandra Hubley

Alexandra Hubley

Sr. Content Marketing Manager

How to perform regular moble SDK updates

Mobile marketing

Update your mobile SDKs! Why it matters and how to make it a habit

Scott Wittrock

Scott Wittrock

Sr. Product Manager

Legends of Lifecycle: Navigate the messaging cosmos

Lifecycle marketing

Legends of Lifecycle: Navigate the messaging cosmos

Drew Price

Drew Price

Lifecycle Advisor

Why email outshines social media for building strong connections

Lifecycle marketing

Why email outshines social media for building strong connections

Naomi West

Naomi West

Sr. Product Marketing Manager

From silos to synergy: Strategies for better product and marketing collaboration

Product-led growth

From silos to synergy: Strategies for better product and marketing collaboration

Alexandra Hubley

Alexandra Hubley

Sr. Content Marketing Manager

What is BIMI?

Message composing

BIMI: Increasing security and brand affinity in the inbox

Naomi West

Naomi West

Sr. Product Marketing Manager

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