Smarter user activation: How Final Round AI boosted feature engagement by 23% 

Final Round AI is reshaping how job seekers prepare for interviews. With AI-powered tools like Interview Copilot, AI Resume Builder, and AI Mock Interview, the platform delivers real-time guidance, personalized feedback, and industry-specific insights, giving candidates the edge they need to succeed.

After powering more than 1.2 million interviews and helping over 250,000 users land their dream jobs, Final Round AI was ready to scale even faster. That meant turning more visitors into active users. To support this growth, they partnered with Propel, a Lifecycle Marketing Agency and Customer.io Certified Partner, and turned to Customer.io for the flexibility and automation needed to drive deeper, data-driven engagement.

• The challenge: Turn organic traffic into active users.
• The strategy: Use intent signals and real-time segmentation to create personalized lifecycle journeys.
• The results: 23% more traffic from low-intent users, 8% more from high-intent users, and a measurable lift in activation.

Final Round AI’s Interview Question Bank, a library of real interview questions and answers, draws a steady stream of job seekers through organic search. But while traffic was substantial, many visitors weren’t sticking around.

Some visitors bounced after a quick glance. Others returned multiple times, showing clear interest but never taking the next step. The team saw an opportunity: they needed to better engage users to convert them into loyal customers.

With Propel and Customer.io’s help, they set out to transform passive browsing into meaningful action.

Propel used Customer.io’s visual workflow builder and advanced segmentation capabilities to craft targeted lifecycle journeys based on how visitors interacted with the Interview Question Bank.

They started by categorizing users in real-time. Here is how they segmented users:

• Low-intent users: Visitors who viewed the Interview Question Bank page twice or less.
• High-intent users: Visitors who came back multiple times, signaling greater interest.

Then, they built two parallel, multi-touch automated campaigns where high-intent users received conversion-focused messaging, while low-intent users received educational content to build trust and interest.

The result? A more personalized path for every visitor, aligned to their level of readiness and matching messages to user behavior in real time.

The Interview Question Bank isn’t just a fun, flashy feature—it’s proof of Final Round AI’s value. Visitors can immediately experience the platform’s benefits and are encouraged to share their email addresses to unlock even more resources and hopefully become paying customers.

With the foundation now in place and campaigns set up for different types of users, Propel layered on experiments to fine-tune and boost adoption:

• CTA placement test: An A/B test added a second CTA, resulting in a 0.4% click lift.
• Email timing test: Users who opened the first email received a tailored wait step, while non-openers received second and third reminders, keeping them engaged.

Here’s a look at the campaign flow:

These lightweight but effective tweaks helped optimize conversion without overwhelming users.

By segmenting users and aligning messaging to behavior, Final Round AI:

• Increased Interview Question Bank traffic by 23% for low-intent users
• Boosted page views by 8% among high-intent visitors
• Converted more casual visitors into engaged users ready to explore premium features

Customer.io’s segmentation, visual workflow builder, testing capabilities, and automation features were key to bringing this strategy to life, and supporting Final Round AI’s vision for smart, scalable, behavior-based marketing.

Lifecycle marketing with résumé-worthy results

Final Round AI’s story shows the power of knowing your users and the importance of delivering your message at the right time. With support from Propel and Customer.io, they moved beyond generic outreach to create personalized journeys that are as intelligent and human-centered as their product—and the job seekers they aim to empower.