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Customer.io has acquired Gist, an in-app messaging solution that lets you display embedded experiences such as welcome messages, feature announcements, and carousels within mobile and web apps.
In our research about building in-app messaging functionality, we learned our customers want them to be:
- Consistent and reusable across mobile and web.
- Easy to design to meet brand guidelines, so the notifications match your app.
- In workflows alongside emails, push notifications, SMS, and webhooks.
Gist was designed the way Customer.io would build in-app messaging.
When we first learned about Gist, we saw a standard of quality and craft that’s rare in early companies. We saw mutual customers already leveraging the product alongside Customer.io’s segmentation to target in-app messages. While there’s still more integration work to do, we’re thrilled to be able to accelerate how quickly we’ll bring you in-app messaging functionality.
Our philosophy at Customer.io has always centered around giving you options via a flexible API, which hundreds of customers already use to trigger in-app notifications via webhooks. With this acquisition, you’ll continue to benefit from the flexibility our webhooks offer, and also now have the option to send mobile and web in-app messages natively within Customer.io.
We can’t wait to see how you use this,
Colin Nederkoorn
CEO @ Customer.io
