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lifecycle marketing 

AutomationCustomer dataCompany
What is customer onboarding?
Lifecycle marketing

Nurture loyalty from day one with effective customer onboarding

Learn how strategic customer onboarding transforms signups into loyal customers. Discover key practices for engaging and delivering value from the start of their journey.

Alexandra Hubley
Alexandra Hubley
Sr. Content Strategist
2025 lifecycle marketing strategies
Lifecycle marketing
Webinar

Legends of Lifecycle: Strategies you need in 2025

Sean Collins
Sean Collins
VP of Growth Marketing
How to build an abandoned cart campaign in 5 steps
Lifecycle marketing

Turn abandoned carts into conversions

Alexandra Hubley
Alexandra Hubley
Sr. Content Strategist
Upsell email examples that convert
Lifecycle marketing

Upsell email examples that convert: How to woo your customers

Alexandra Hubley
Alexandra Hubley
Sr. Content Strategist
48 posts
Legends of Lifecycle: State of lifecycle marketing Q&A
Lifecycle marketing
Webinar

Legends of Lifecycle: State of lifecycle marketing Q&A

Matt Hayes
Matt Hayes
Email Marketing Manager
9 winning customer retention strategies for long-term growth
Lifecycle marketing

9 winning customer retention strategies for long-term growth

Alexandra Hubley
Alexandra Hubley
Sr. Content Strategist
8 powerful onboarding email examples
Lifecycle marketing

8 powerful onboarding email examples from the pros

Alexandra Hubley
Alexandra Hubley
Sr. Content Strategist
Customer.io vs. Marketo
Lifecycle marketing

Customer.io vs. Marketo: Unleash automation without hidden costs

Savannah White
Savannah White
Marketing Communications Manager
Legends of Lifecycle: Mastering Retention
Lifecycle marketing
Webinar

Legends of Lifecycle: Mastering retention

Mariana Gonzalez
Mariana Gonzalez
Head of Growth Marketing
Growth marketing experiments playbook
Lifecycle marketing
Guide

Growth marketing experiments

Lacey Budd
Lacey Budd
Director of Content
Idea to impact: Messaging for SMB growth
Lifecycle marketing
Webinar

Idea to impact: Messaging for SMB growth

Cody Stover
Cody Stover
Sr. Demand Generation Manager
7 customer retention examples
Lifecycle marketing

7 customer retention examples to drive long-term loyalty 

Naomi West
Naomi West
Sr. Product Marketing Manager
Winning welcome email examples
Lifecycle marketing

Winning welcome email examples to jump-start engagement

Alexandra Hubley
Alexandra Hubley
Sr. Content Strategist
The anatomy of activation emails
Lifecycle marketing

The anatomy of highly-converting activation emails

Pino Nguyen
Pino Nguyen
Growth Marketing Manager
Guide to unlocking customer happiness
Lifecycle marketing

NPS surveys: Your guide to unlocking customer happiness

Molly Murphy
Molly Murphy
Sr. Product Marketing Manager
The state of lifecycle marketing report
Lifecycle marketing
Guide

The state of lifecycle marketing

Lacey Budd
Lacey Budd
Director of Content
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