Klar + Customer.io: Powering fintech in Mexico 

Klar is revolutionizing Mexico’s personal finance industry. This startup serves up a transparent, free, and secure alternative to traditional credit and debit services: a 100% digital platform that promises credit decisions in just three minutes.

The company’s massive growth, spurred by a $90M funding round in June 2022, requires cross-channel communication with over a million customers spread among the nation’s large cities and rural areas. With that volume, making sure every message is personalized, relevant, and timely presents a serious challenge.

That’s why Klar partners with Customer.io. By combining their deep knowledge of their customers’ needs with Customer.io’s flexible and scalable tools, Klar keeps making history. In just one month, they:

• Increased first-transaction conversions by 14%
• Boosted successful collections 8-12%
• Personalized messaging at massive scale, sending 11M emails, 5M push notifications, 1M in-app messages, and 100K SMS messages on a monthly basis

Klar’s customer lifecycle begins when an individual creates an account. In doing so, the customer enters an event-triggered campaign that leverages sophisticated segmentation to personalize messages. For instance, some customers receive prompts to make their first deposit, while those with a pending credit offer need reminders to accept the offer.

Customer.io’s powerful segmentation engine and visual workflow builder make creating fine-tuned segments and complex workflows simple.

The marketing team at Klar is constantly tinkering to get the right message to the right person at the right time. For instance, they are running hundreds of A/B tests at any given time, from subject lines to content to optimization goals, to learn what performs best.

The team also experiments with campaigns and workflows to increase conversion, like adding incentives. With Customer.io’s visual workflow builder, they can easily find the best place to try out a new idea.

Klar’s commitment to experimentation has paid off. By making incremental changes based on test results, they’ve continually improved key performance metrics.

Klar relies on Customer.io’s fully integrated omnichannel support (email, SMS, push, persistent notifications and in-app messages) to choose the right medium for every message. The team can access every channel in one workflow and automate channel selection using conditional logic — allowing them to implement targeted messaging on a huge scale.

As a data-driven company, Klar needs seamless integration across their tech stack, and Customer.io makes it easy. They set up an integration with their business intelligence platform with custom dashboards to track campaign success. That includes deliverability, conversion rates, conversion timelines, and any other meaningful metric they want. Klar also appreciates the option to quickly export customer data to their warehouse without using a third-party tool. With Customer.io, they can create quick cohorts, such as everyone who has opened an email in a given campaign.

Customer.io has been partnering with Klar since the beginning of the fintech giant’s meteoric rise, helping the company bring financial services to millions with personalized omnichannel messaging, all in one easy-to-manage place.