Legends of Lifecycle: Strategies you need in 2025 

What's in store for 2025? Learn from industry legends, Leah Miranda at Zapier, Anne Wave at Alma, Sean Collins at BILT Rewards, and our own Naomi West as they discuss key insights about the future of lifecycle marketing. Here's what you can expect:

• Changing team dynamics: Learn how lifecycle marketing teams are evolving and collaborating with growth and demand generation teams to maximize effectiveness.
• AI and personalization: Discover how AI is being integrated into lifecycle strategies to personalize customer experiences across various platforms.
• Soft skills and collaboration: Hear about the value of soft skills in fostering better collaboration and innovation across teams.
• Industry predictions: Gain perspectives on upcoming changes in the marketing landscape to better prepare for 2025.

Whether you're grappling with team dynamics, contemplating big bets for the future, or honing in on your strategic approach, there's something here for everyone.