Webinar

Lifecycle marketing for edtech growth 

Runtime:
00:57:24
Air date:
Speakers:
Olga Shchicko
Olga Shchicko
Retention Marketing Manager
Jackie Way
Jackie Way
Lifecycle Marketing Manager

Join us for a discussion on a range of lifecycle topics pertinent to edtech, such as user activation, retention, and personalization. In this webinar, you'll learn effective messaging strategies that resonate with diverse learner needs.

Throughout the discussion, our speakers cover everything from adaptive workflows that cater to various customer behaviors, to seamless onboarding processes, effective segmentation, and the power of personalized communication. You'll also learn all about why feedback loops with users—understanding why customers may churn and how to win them back—can be invaluable for product improvement and user satisfaction. Altogether, this webinar is a must-watch for anyone in the edtech space looking to drive growth and create long-lasting relationships with their users.

Take a peek at what's discussed:

  • The importance of understanding diverse learner needs. Learn how to create personalized messaging strategies that cater to different customer behaviors.
  • Seamless onboarding processes for improved user engagement. Discover how a smooth onboarding experience can lead to higher retention rates and better customer satisfaction.
  • Effective segmentation for targeted messaging. Gain insights into how segmenting users based on their behavior and preferences can lead to more effective communication.
  • Leveraging feedback loops for product improvement and user satisfaction. Understand the value of gathering feedback from customers and using it to continuously improve your product.