Lifecycle marketing for fintech growth 

Lifecycle marketing is never one-size-fits-all. When it comes to the fintech industry, unique considerations, such as identity verification and regulatory compliance, must be considered when creating messaging campaigns.

In this webinar with industry expert Lukas Baar from Hi.com, you'll learn how to build trust with your customers through transparent communication and personalized messaging strategies. From onboarding to retention, Lukas will share insights on how to engage users effectively and drive fintech growth.

Take a peek at what's discussed:

• Cross-channel messaging strategies. Learn how utilizing various channels, such as email, push notifications, and in-app messaging, can activate and retain users effectively, especially during economic downturns.
• The importance of a smooth onboarding process. Discover why this is crucial for verifying identities and educating and nurturing users through their initial interactions with your platform.
• Monitoring user behavior for retention. Gain insights into key indicators of potential churn and how to proactively engage users to minimize inactivity.
• The power of localization. Discover the impact of delivering personalized messages in a user's preferred language and how it can improve engagement.