Unlocking Notion's lifecycle marketing playbook 

Having the right customer engagement platform is critical for marketers looking to execute data-driven campaigns across multiple channels. But it’s not just about the platform—alignment among teams is vital for success. We sat down with Jon Brenner, Head of Lifecycle at Notion, to discuss how his team is fostering a culture of collaboration to drive conversions and improve the customer experience.

Take a peek at what’s discussed:

• Success through collaboration. At Notion, the marketing team works closely with engineering and product teams to ensure a seamless user experience. This collaboration allows for the identification of user pain points and confusion, leading to targeted campaigns that address these issues rather than solely focusing on sales. By putting users first, Notion has seen an increase in conversions and improved brand loyalty.
• Continuous testing and improvement. One of the key strategies implemented by Notion is continuous testing and improvement. By constantly analyzing metrics and data, they are able to make data-driven decisions that lead to successful campaigns. This approach also allows for ongoing improvements and adjustments based on user behavior.
• Data for better targeting. With the help of Census's data activation platform, Notion is able to leverage synchronized data from various systems to create highly targeted audiences. This integration of data helps the team gain valuable insights into their audience and tailor campaigns accordingly, resulting in higher engagement and conversions.