Webinar

Onboarding workshop: How to diagnose and fix drop-off 

Runtime:
00:57:43
Air date:
Speakers:
Hillary Miller
Hillary Miller
Product and Growth
Cody Stover
Cody Stover
Sr. Demand Generation Manager

Onboarding is a critical stage in the customer journey, and it can greatly impact long-term retention. In this webinar with Hillary Miller from Whimsical, you'll learn how to enhance your onboarding campaigns with messaging that truly resonates. By the end, you'll have a deeper understanding of how to use messaging effectively during the onboarding process, leading to increased engagement and customer satisfaction.

From addressing common challenges to minimizing user drop-offs, your messaging plays an important role in keeping customers engaged throughout the onboarding process. Learn how to ensure each message hits the mark by implementing an omnichannel approach that leverages personalization, behavior- and time-based triggers, and A/B testing.

Take a peek at what's discussed:

  • Common onboarding challenges. Explore the most common roadblocks to successful onboarding and how to address them through effective messaging.
  • Leveraging personalization. Discover how using customer data and segmenting your audience can help create a personalized onboarding experience that increases engagement.
  • Benefits of an omnichannel approach. Understand why incorporating multiple channels, such as email, in-app messaging, and SMS, into your onboarding strategy can lead to better results.
  • Importance of continuous optimization. Learn why it's crucial to continually analyze and optimize your onboarding campaigns to ensure they are always meeting the changing needs of your customers.