Navigating 2024: A fireside chat on lifecycle marketing trends 

Curious about what's trending in lifecycle marketing? Jump into this webinar featuring lifecycle legends, Naomi West from Customer.io and Wendy Zhang from Goody, a digital gifting platform. Both discuss the latest strategies for effective customer engagement through email, SMS, push notifications, in-app messaging, and more. You'll learn how leading brands are leveraging omnichannel marketing to reach customers on their preferred platforms. You'll also get tips for personalization, best practices for using customer data, and a sneak peek into emerging trends for the coming year (and beyond). Ready to give your lifecycle marketing a lift? Dive right in.

Take a sneak peek at what's discussed:

• Email reigns supreme. Email has long been a crucial tool for marketers to reach customers, and it's not going anywhere anytime soon. With the rise of multichannel marketing, email continues to be a top revenue-generating channel for brands. According to Wendy, every campaign and A/B test should have measurable impacts on overall marketing effectiveness.
• The power of personalization. Personalization has been a buzzword in the marketing world for some time now, but its importance continues to grow. As more brands focus on individualized messaging, using customer data and behavioral triggers becomes essential for successful campaigns. Our panelists share insights on how they leverage personalization strategies at their respective companies.
• Trends to watch out for. What can we expect from lifecycle marketing in the future? Our experts discuss emerging trends like the rise of text-based emails and simplifying inbox experiences to improve engagement rates. As technology and user interface standards continue to evolve, brands must adapt their strategies to stay effective.