Data-driven campaigns for two-sided marketplaces 

Take a deep dive into campaign building in Customer.io for multi-sided marketplaces. In this live build workshop, you'll learn strategies for aligning customer engagement and messaging within such diverse business models. From learning how to segment users based on customer actions to controlling messaging frequency and executing A/B testing, you'll walk away with all the tools you need to create effective campaigns for your multi-sided marketplace.

Ultimately, you'll learn that it's not just about having the right tools in your stack—understanding how to use them to drive growth is what leads to success. So whether you're a seasoned pro or new to Customer.io, this webinar is a valuable resource for anyone looking to enhance their campaign-building skills.

Take a peek at what's discussed:

• Segmenting users based on actions. Learn how to target messaging to specific user groups based on their interactions with your marketplace.
• Controlling messaging frequency. Discover strategies for finding the right balance of messaging without overwhelming or annoying customers.
• A/B testing for campaign optimization. Understand how testing different variations of your campaigns can help improve engagement and conversion rates.
• Aligning customer engagement with diverse marketplace models. Gain insights into how to create effective campaigns that speak to the needs of both buyers and sellers in a multi-sided marketplace.