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personalization 

AutomationCustomer dataCompany
Create your own Spotify Wrapped campaign 
Personalization

How to create your own Spotify Wrapped campaign 

Discover the secrets behind Spotify Wrapped’s viral success and learn how to turn your customer data into an engaging, personalized experience.

Molly Murphy
Molly Murphy
Sr. Product Marketing Manager
Product recommendations with Customer.io
Personalization

Tailor product recommendations for every industry

Jess Cvija
Jess Cvija
Customer Success Manager
Use cases for custom objects
Personalization

10 incredibly powerful marketing use cases for custom objects

Matt Johnson
Matt Johnson
Sr. Product Marketing Manager
Email personalization gone wrong
Personalization

Email personalization gone wrong (and how to fix it)

Molly Murphy
Molly Murphy
Sr. Product Marketing Manager
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Developer’s guide to custom objects
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The developer’s guide to custom objects

Matt Johnson
Matt Johnson
Sr. Product Marketing Manager
The marketer’s guide to custom objects
Personalization

The marketer’s guide to custom objects

Matt Johnson
Matt Johnson
Sr. Product Marketing Manager
An introduction to the Liquid template language
Personalization

An introduction to the Liquid template language

Michael McDonnell
Michael McDonnell
Tier II Technical Support Engineer
Your guide to intermediate and advanced Liquid
Personalization
Guide

Your guide to intermediate and advanced Liquid

Alexandra Hubley
Alexandra Hubley
Sr. Content Strategist
Real-time personalization
Personalization

Real-time personalization: the what, why, and how

Molly Murphy
Molly Murphy
Sr. Product Marketing Manager
The ins and outs of message personalization with customer data
Personalization

The ins and outs of message personalization with customer data

Cindy Shaulis
Cindy Shaulis
Sr. Customer Success Manager
Lead-capture form best practices for collecting actionable data
Personalization

Lead-capture form best practices for collecting actionable data

Giorgio Leonardi
Giorgio Leonardi
Marketing Operations Manager
10 ways to get better data from your lead-capture forms
Personalization

10 ways to get better data from your lead-capture forms

Giorgio Leonardi
Giorgio Leonardi
Marketing Operations Manager
Why your startup needs a customer data platform
Personalization

Why your startup needs a customer data platform

Matt Johnson
Matt Johnson
Sr. Product Marketing Manager
How to enrich your emails with third-party API data
Personalization

How to enrich your emails with third-party API data

Jp Valery
Jp Valery
Success Team Manager, Mid-Market
3 ways to save time with dynamic dates
Personalization

3 ways to save time with dynamic dates

Naomi West
Naomi West
Sr. Product Marketing Manager
Data tracking guide and templates
Personalization
Guide

How to create or audit your data tracking plan

Lacey Budd
Lacey Budd
Director of Content
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