Deliverability workshop: Reduce spam rates and grow engagement 

In this insightful workshop with VP of Industry Relations, Jennifer Lantz from Kickbox, and our very own Deliverability Services Manager, Mike Auldredge, you'll gain a deep understanding of email deliverability. The session focuses on tackling issues like stale email addresses and high bounce rates. It offers practical tips on how to manage outdated or inactive email addresses to maintain a clean email list. You'll learn the importance of monitoring bounce rates and using verification services to handle bounced emails, ultimately ensuring that your communication strategies remain effective and compliant.

Bonus? You'll learn more about the role of engagement and conversion metrics to assess user interaction with your emails. By understanding these metrics, you can proactively address potential issues before they escalate into spam complaints, especially when using platforms like Gmail.

Take a peek at what's discussed:

• Managing inactive email addresses. Understand the importance of identifying and handling outdated or inactive email addresses to reduce bounce rates.
• Monitoring engagement and conversion metrics. Focus on engagement and conversion metrics outside of spam complaints to assess user interaction with emails and prevent issues before they escalate.
• The list-unsubscribe function. Learn how the "list-unsubscribe" setting clearly allows users to opt out, enhancing list hygiene and user experience.
• Leveraging email verification services. Find out why verification services can help manage bounced emails, ensuring effective and compliant communication through your email campaigns.