In this insightful workshop with VP of Industry Relations Jennifer Lantz from Kickbox and our very own Deliverability Services Manager, Mike Auldredge, you'll gain a deep understanding of email management. The session focuses on tackling issues like stale email addresses and high bounce rates. It offers practical tips on how to manage outdated or inactive email addresses to maintain an efficient mailing list. You'll learn the importance of monitoring bounce rates and using verification services to handle bounced emails, ultimately ensuring that your communication strategies remain effective and compliant.
Bonus? You'll learn more about the role engagement and conversion metrics, outside of spam complaints to assess user interaction with your emails. By understanding these metrics, you can proactively address potential issues before they escalate into spam complaints, especially when using platforms like Gmail.
Take a peek at what's discussed: