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84 posts

Onboarding Experimentation: Test your way to better engagement

Lifecycle marketing

Onboarding Experimentation: Test your way to better engagement

Shakuri Oguhebe

Shakuri Oguhebe

Events Marketing Specialist

Road to Expansion: Unfamiliar lands. Familiar techniques.

Lifecycle marketing

Road to Expansion: Unfamiliar lands. Familiar techniques.

Shakuri Oguhebe

Shakuri Oguhebe

Events Marketing Specialist

The Unsubscribe Era: Adding color to unsubscribe

Lifecycle marketing

The Unsubscribe Era: Adding color to unsubscribe

Mike Auldredge

Mike Auldredge

Deliverability Services Manager

Bots are skewing your email metrics

Lifecycle marketing

Bots are skewing your email metrics: Here’s what matters now

Naomi West

Naomi West

Sr. Product Marketing Manager

Combating automated interactions in email marketing analytics

Lifecycle marketing

Combating automated interactions in email marketing analytics

Matthew Newhook

Matthew Newhook

Chief Technology Officer

Microsoft joins Google and Yahoo in raising the bar for email senders

Microsoft joins Google and Yahoo in raising the bar for email senders

Mike Auldredge

Mike Auldredge

Deliverability Services Manager

Legends of Lifecycle: Playing the long game

Lifecycle marketing

Legends of Lifecycle: Playing the long game

Murray Lee

Murray Lee

Lifecycle Expert

The state of lifecycle marketing report

Lifecycle marketing

The state of lifecycle marketing

Alexandra Hubley

Alexandra Hubley

Sr. Content Marketing Manager

Why email outshines social media for building strong connections

Lifecycle marketing

Why email outshines social media for building strong connections

Naomi West

Naomi West

Sr. Product Marketing Manager

What is BIMI?

Message composing

BIMI: Increasing security and brand affinity in the inbox

Naomi West

Naomi West

Sr. Product Marketing Manager

Email inspiration guide

Lifecycle marketing

Email inspiration guide: 18 examples that drive engagement

Naomi West

Naomi West

Sr. Product Marketing Manager

Buffer case study

Email marketing that deserves a double tap: Inside Buffer’s strategy

Alexandra Hubley

Alexandra Hubley

Sr. Content Marketing Manager

Master email deliverability: 5 strategies for success

Master email deliverability

Mike Auldredge

Mike Auldredge

Deliverability Services Manager

What is customer onboarding?

Lifecycle marketing

Nurture loyalty from day one with effective customer onboarding

Alexandra Hubley

Alexandra Hubley

Sr. Content Marketing Manager

SuitSupply

A perfect fit: How Suitsupply scaled personalization and increased conversions

Rachel Welt

Rachel Welt

Product Marketing Manager

Mozilla Thunderbird for Android

Message composing

Mozilla Thunderbird: What email developers need to know

Mark Robbins

Mark Robbins

Software Engineer

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