How to leverage email + direct mail to acquire and retain customers 

Email and direct mail. Two very different channels, two very different approaches. But what if we told you that integrating these two channels could significantly improve your customer acquisition and retention rates? Today, the power of direct mail is often overlooked. Yet, it remains a highly effective tool for reaching customers in a more personal and tangible way. By combining this with email marketing, brands can create a seamless omnichannel experience for their customers, driving engagement and building loyalty.

In this webinar, featuring direct mail expert Summer Hahnlen of Lob, and our very own Product Marketing Manager, Molly Murphy, we dive into the strategies and best practices for integrating email and direct mail in your campaigns. From targeting the right audience to leveraging personalization techniques, we cover everything you need to know about creating a cohesive omnichannel approach. Plus, we'll share real-world examples from brands that have successfully implemented this strategy.

Take a sneak peek at what's discussed:

• The value of direct mail in the digital age. Despite the rise of digital marketing, the tangible and personal nature of direct mail makes it a powerful tool for cutting through the noise and connecting with customers.
• Targeting the right audience. Learn how to effectively use customer data to target your direct mail campaigns and ensure they reach the right people at the right time. Personalization is key!
• Seamlessly integrating email and direct mail. Discover tips for creating a cohesive experience between these two channels, including leveraging automation and personalization techniques.
• Measuring success. Understand how to track and measure the impact of your integrated campaigns, from initial engagement to ROI. Plus, learn which metrics are most important to focus on for effective attribution.