Legends of Lifecycle: State of lifecycle marketing Q&A 

Dive into this insightful session where industry experts Drew Price from Grammarly and Matt Hayes from RushOrderTees delve into the state of lifecycle marketing. You'll learn all about how to create an omnichannel marketing strategy, the importance of personalization, and how to effectively use customer data to drive conversions. Plus, you'll get exclusive tips and tricks from these seasoned professionals on how to maximize your email marketing efforts and boost your ROI.

Take a peek at what's discussed:

• Activation and retention strategies. Discover how to effectively turn first-time customers into loyal, repeat buyers by using targeted messaging and personalized experiences.
• The ROI of email marketing. Learn how to measure the success of your email campaigns and use data to continually improve your strategy.
• The rise of in-app and in-product messaging. Find out how incorporating these tactics into your marketing mix can drive conversions and enhance the user experience.
• Attribution and measurement. Gain valuable insights on how to accurately track and measure the impact of your marketing efforts across multiple channels.
• Cannibalization and attribution models. Understand the effects of overlapping marketing efforts and how to properly attribute conversions to specific channels.