Legends of Lifecycle: Playing the long game 

The customer journey isn’t linear—and treating it like a checklist of transactions no longer delivers the results marketers need. In this on-demand session, Murray Lee from Turners Auto Retail shares how New Zealand’s largest online car-buying platform shifted from a short-term, transaction-focused model to a full-funnel lifecycle approach.

You’ll hear how Turners harnesses customer preference data to drive deeper engagement, improves onboarding with targeted messaging, and recovers abandoned conversions with proven tactics. This webinar is packed with applicable insights and repeatable strategies designed to help marketers think long-term without losing sight of day-to-day performance.

What you’ll learn:

• Personalize onboarding. Use product interest data to tailor early interactions and drive stronger activation.
• Recover lost revenue. Apply tested cart abandonment tactics that reconnect and convert customers.
• Think beyond transactions. Build messaging that reflects your customers’ full journey—not just their purchases.
• Sustain your strategy. Create a long-term lifecycle approach that’s measurable, repeatable, and scalable.

If you're looking to future-proof your lifecycle marketing, this real-world case study offers the inspiration—and practical guidance—you need.