The State of Messaging Report 

Messaging is a critical component of any successful marketing strategy. Customers expect personalized and timely communication; brands that meet those expectations are rewarded with higher engagement and loyalty. Yet, understanding where to invest your time, energy, and resources can be challenging; it's not easy to predict which channels and tactics will yield the best results.

If you're looking for an in-depth analysis of the messaging landscape—with insights to optimize your strategy—download our State of Messaging Report. Covering the platforms, channels, performance metrics, and optimization strategies of brands across various industries, you'll gain a comprehensive understanding of the trends shaping the future of customer engagement. Whether it’s a clear focus on multi-channel messaging or an emphasis on data-driven personalization, our report shows you how brands are staying ahead of the curve.

Whether you're a marketing or product leader, working for a small business or large enterprise, this report will help you make informed decisions about your messaging strategy. Leveraging years of platform data along with poll and survey responses, you’ll get a full look at the state of messaging now and where it's headed in the future.

Take a peek at what’s inside:

• Retrospective. Walk through the key findings and trends from this year, such as brands’ focus on multi-channel messaging.
• Forecast. See what brands plan to focus on in the years to come, like personalization and mobile messaging.