Growth marketing experiments
Discover a treasure trove of growth marketing experiments that span the entire customer lifecycle: from acquisition, onboarding, and activation to retention, monetization, churn, and win-back. Each chapter of this playbook delves deep into the hypotheses, methodologies, and results of 10 experiments the growth marketing team conducted here at Customer.io. Look behind the curtain and see what worked (and what didn’t) so you can refine your approach to growth experimentation. Each marketer also shares insights and pro tips—like the fact that you should burn the idea of sending from a no-reply email address—and where they find inspiration (hint: you don’t have to look further than your inbox). Don your lab coats, put on your safety goggles, and experiment!
Take a peek at what’s inside:
- Acquisition and onboarding. Explore tactics that increase initial stickiness and see how early adjustments later affect retention and growth.
- Activation. Zero in on how to take your customers from “hello” to “aha” by identifying the specific experiences that open people’s eyes to your product’s value.
- Retention. Learn ways to establish ongoing engagement by helping your customers build a habit of using your product.
- Monetization. Discover what targeting pitching and upsell techniques can do for your bottom line—but only if you get the timing right.
- Churn and win-back. Go from “we miss you” to addressing the interests and needs of your recently churned customers.
