Guide

Localizing marketing for your global audience 

Are you looking to reach a global audience? Localizing your messaging is the first step in ensuring it resonates. This guide serves as an essential tool for lifecycle marketers who want to expand their reach while ensuring that each customer feels understood and valued, regardless of where they are in the world. Learn how to create multi-language campaigns and utilize timezone sending to reach your audience at key moments. Discover how to leverage Customer.io's powerful features to create personalized messages that resonate with diverse customer segments.

Take a peek at what's inside:

  • Global audience messaging checklist. It’s essential to go beyond simple translation; this checklist will help you consider factors like date formatting and consumer sentiments regarding privacy. You'll be reminded to acknowledge historical and current events to enhance engagement. And you'll learn to consider the preferred communication channels of your audience.
  • Tactics for expanding your global messaging strategy. See how to build multi-language campaigns with Customer.io by leveraging language and timezone attributes. Plus, learn how to leverage your customer data for targeted global marketing.

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Customer.io team
Customer.io team