Advertising in a cookie-free world
For marketers striving to reach their audiences effectively, third-party cookies have been a reliable tool for targeting and tracking customers online. But as privacy concerns grow and browsers continue blocking third-party cookies, it’s time to explore alternative strategies.
This comprehensive guide serves as your compass for navigating this new terrain, offering innovative solutions to adapt marketing strategies without relying on cookies. Inside, you will discover 10 actionable tactics to help you continue reaching and engaging with your target audience while respecting their privacy. Each tip is centered within a real-life scenario to help you better understand how it can be applied in your own marketing efforts. For example, a health monitoring app looking to try contextual advertising might target ads based on keywords like “chronic illness” and “diagnosis.” Or, a listing website might use customer authentication to track listing views and then tailor their display ads to show similar properties based on customer interest.
By the end of this guide, you'll have actionable steps to continue reaching your audience without relying on third-party cookies.
Take a peek at what’s inside:
- 10 cookie-free advertising strategies. Leveraging first-party data, Universal IDs, contextual advertising, and alternate targeting options like Dynamic Creative Optimization are just some of the ideas we’ll provide for cookieless advertising. You’ll learn how your customer data provides everything you need to develop a powerful advertising strategy that doesn’t rely on third-party cookies.
- Ad Audience Sync. Learn how to leverage your existing Journeys segments to create targeted audiences on YouTube, Facebook, Instagram, and Google.
