How to HTML 

Designing emails that captivate and engage your audience requires more than creativity; it involves a solid understanding of HTML and the intricacies of various email clients. That means mastering the art of crafting responsive, visually appealing emails that render well across all platforms and devices. This is no easy feat, especially when you consider just how many email clients there are today and how quickly things change in the world of email design.

But fear not! This comprehensive two-part guide outlines the essential principles and best practices needed to craft HTML emails that shine. You'll learn how to structure your email for maximum impact, get tips for creating effective layouts, and we'll even cover advanced techniques like CSS animations, countdown timers, and embedded forms. So whether you're new to HTML email design or looking to level up your skills, we've got you covered.

Take a peek at what’s inside:

• Part 1: Principles of high-performing emails. An email that looks great on your end might not render correctly in your customers’ inboxes—or may not arrive at all. Using HTML gives you greater control to align with your brand's style and convey your message effectively. However, following design principles is crucial to ensuring that your emails actually reach your subscribers (and look good when they do).
• Part 2: Best practices for building HTML emails. Video, animations, and interactive elements can add a touch of excitement to any email. However, they can also disrupt your design if you're not familiar with the rules. Learn how to incorporate these eye-catching elements into your emails while avoiding common pitfalls by following these best practices.